I like his “blog voice” writing style and how he brings issues to the point. His language is easy to understand, to read and shows passion for the topics he covers. As reader you get the feeling that he didn’t want to write just another marketing and pr book, he really wants to address the reader personally.

In the first chapter of the book “The New Rules of Marketing and PR” he is talking about his experience of visiting websites of the car manufacturers Ford, Chrysler and GM. His conclusion of visiting these sites is that they were advertising to him, but not building a relationship with him.

That’s interesting, isn’t it? I’ve never visited websites and considered this view point, but after reading the chapter, I did and I totally agree with him. Building a relationship with customers is crucial, because they are overcharged with advertisements, which do not fulfil their purpose and lead to the result that customers do not recognise advertisements of their interest. In my opinion David Meerman Scott is building a relationship with his customers – the readers – and the achievement of the book supports me and my experience.

The success of “The New Rules of Marketing and PR” relies on new rules of marketing and PR; the author did not spend a single penny for advertising or promoting the book. You want to know how?

Read the book and make your own experiences. You will like it!