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The European Parliament Election and New Media – Any relationship?

Posted by: nicolekrahmann | May 13, 2009 | 1 Comment |

Do you see any relationship between the European Parliament Election and new media?

No? I’m sure, that would have been the opinion of many people. But in fact, there is a relationship!

The European Parliament Election takes place on the 4th until the 7th of June 2009. The following 27 countries are part of the European Parliament:

  • Ireland
  • UK
  • Portugal
  • Spain
  • France
  • Italy
  • Malta
  • Germany
  • Belgium
  • Netherlands
  • Luxembourg
  • Denmark
  • Sweden
  • Finland
  • Estonia
  • Latvia
  • Lithuania
  • Austria
  • Slovenia
  • Hungary
  • Czech Republic
  • Slovakia
  • Poland
  • Romania
  • Bulgaria
  • Greece
  • Cyprus

Further information regarding each country and their election days can be found here.

The relationship between the European Parliament Election and new media is that the European Parliament makes use of social media in order to promote the elections and to encourage people to vote.

Therefore, the European Parliament established a Facebook page. The page offers general information on the European parliament, asks for feedback, encourages visitors to vote, highlights the importance of voting, identifies advantages and disadvantages of voting, offers up-to-date press stories, links to the European Parliament’s Flickr page etc. News of the European Parliament’s website as well as the blog established from the team are published.

The MySpace page of the European Parliament offers similar content like the Facebook page. Additionally, it illustrates the countdown until the election, offers the banner of the election and allows to decorate your profile picture with “I use my vote!”.

The Flickr page of the European Parliament offers a variety of interesting topics with illustrations around the European Parliament.

Some interesting videos and TV spots are published at the Youtube page of the European Parliament.

Furthermore, the European Parliament published several TV spots in order to motivate people to vote at the European Parliament Elections 2009. The following one is the most attention catching and most viewed one.

All of the previously illustrated examples demonstrate that the European Parliament is very committed in terms of new media.

under: New Media
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Responses -

The application of new media creates awareness of the European parliament election especially at the younger population, which is by trend the age group which is not very interested in elections. New media is perfect to attract this group effectively.

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