Nicole’s Marketing Blog

First of all, I would like to give some background to Southwest Airlines. The airline was founded from Rollin King and Herb Kelleher 37 years ago and is based in Dallas (Texas). Today, the airline is one of the largest in America and employs more than 35,000 employees. Southwest Airlines flies to over 64 cities within America, carries 104 million passengers per year, has 500 aircrafts and flies 3,400 times a day. The airline emphasises on customer satisfaction by flying to destinations their customers want to fly to, being on time, offering the lowest feasible fares and providing an enjoyable environment during the flight for their customers. Southwest Airlines offers flights, car and hotel reservation, cruise bookings as well as a Travel Guide. Furthermore, the airline differentiates itself from their competitors through promising not to charge hidden fees and to deliver long-lasting vacation memories.

“The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.”

Southwest Airline’s mission demonstrates their willingness to satisfy customer’s as well as employee’s needs and wants. The company is aware of the fact that satisfied employees lead to satisfied customers.

At Southwest Airlines some things are different than at “normal” airlines. One very interesting point is that safety information are rapped.

Furthermore, Southwest Airlines is blogging and is member of Twitter, Facebook, Flickr, LinkedIn and Youtube. At these social networking sites or the company’s own blog people have the opportunity to get in contact with Southwest Airlines and to publish their opinions. The airline also provides hints and tips regarding a series of topics valuable for their customers.

Entertainment during flights is also common at Southwest Airlines. The following video illustrates entertainment at Southwest Airlines through an Elvis impersonator.

Another way of entertaining is racing with toilet paper as the following video shows:

The next  Southwest Airlines video is also innovative:

Do you now believe that travelling with Soutwest Airlines is different?

In my opinion flying with Southwest Airlines seems to be an experience. I would like to try it.